Landing Page Optimisation

Well designed and optimised Landing Pages(sometimes called a jump page or splash page) are critical to your success. Especially when running Pay Per Click(PPC) and Email Marketing Campaigns.
In fact, Landing pages are critical to just about all your Internet Marketing efforts (such as organic search engine marketing, article marketing, press releases and much more)

Work hard on the landing page you will link your ad to, and make sure visitors do not navigate away from the sales area of your site

No doubt creating specially targeted landing page is a wise strategy. Second way is to send traffic to a page within the existing website. But surely the last way is limited in possibilities to customize the design of your landing page.

Nobody wants to lose customers thus ensure that your landing page design is appealing and looks professional. Remember design is a key point as first impressions count.

The main landing page design points are as follows:
Headlines should be bold and prominent to capture your visitor’s attention.
Make your page content simple and convincing. It should merely emphasize your headlines.
Answer customers’ most important questions:

• What is the product offer?
• Who or what type of person or business would be interested in this offer?
• Why would they want to take further action?
• How do they get started?

By sending a user to a focused landing page versus your home page you can improve conversion rates.